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clothes to change your life in.

get out from under the influence.

Say goodbye to coveting the curated lifestyles of others.  Say hello to cultivating an ambition that is truly your own.

decide for yourself what luxe looks like.

Bask in the liberating awareness that one-size fits none in fitness, richness and life.

women-founded

made in Canada

grassroots movement

social media-free

fitter, not filtered.

Look good or feel good? Choose both. Pursue a beautifully strong body that will take you all the way through life feeling damn awesome. 

a$$piration [a-spə-rā-shən] noun

  1. The art of tuning out social media, advertising and other cultural noise to realize a hope or ambition of one’s own.
  2. The liberating awareness that there is no one-size fits all in fitness, richness or life.
  3. The pursuit of a juicy booty.

The A$$piration Project mission has big aims for each of these three definitions.  The final destination will be different for each of us, but the journey will be way more fun if we stick together.

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